SEO Stages - Adwords Media

1. Develop your current website to be optimised for search engine submission improving the performance of each page.
2. We will analyse your site along with your current keywords and look at the industry you are in and the clients you are trying to attract. We will also investigate the most popular search words used in your sector. From this information we will produce a set of keywords best suited for your site and industry.
3. After establishing the most popular search words used we will look at your competitors currently ranking in the top 5 page results. We will compile a portfolio of information on the top sites and from that development strategy for your optimisation programme. This analysis will give us valuable information on the criteria required for your site.
4. We will add to each page of your site relevant Meta Tags to inform the engines of the overall content, direct them to other pages and to request their return for further indexing. We also add Alt Tags to the images on your site so the engines can read them.
5. We will look at the general copy of your site and if required suggest possible improvements to the content, making it more search engine friendly whilst retaining your message. These particular updates will not be implemented without prior approval.
6. The optimum type of site for search engines to index are those with flat html pages with hyperlink navigation. But many sites for a variety of commercial reasons may have built Flash, framed or database driven sites which search engines have difficulty indexing. We therefore employ a number of solutions to reduce these problems.
7. Site purpose, to present the companies services, enhance your website marketing potential and increase the ranking of your domain name
8. One of the criteria favoured by the majority of the search engines is "Linking Popularity". They use the simple fact that a site which has more incoming links to it, suggests that it is a popular site and they therfore rank it higher. Subsequently we have developed our own categorised website linking programme providing links to all our clients. The result is that you will automatically be provided with a number of incoming links which will constantly grow as our client base grows.
9. Submitting your site to the various engines can be done automatically or manually. We will use both methods as all engines are different and require differing criteria.
10. The initial optimisation of your site will take approximately one week. Submission to the engines and directories will be done initially on a daily basis for your first 6 week period. (This is the minimum length of time to get registered on Google.)
11. Your site will be submitted to 20 of the most popular engines including, Google, MSM, Lycos, Ask Jeeves, Alta Vista, Excite, etc
12. In addition to the search engine submissions we will select a number of directories within your market sector and register your site on these. This will again provide important links to your site.

RELATED TOPIC:

• Search Engine Optimisation